Nothing but nothing but brilliance

Yep, it's another post about the boringly brilliant Innocent Drinks Ltd.

Here's a Web preview of their in-house-created TV spot for kids' smoothies.

It's perfect. Hard to know what else to say, really.

Oh go on then...

Admittedly it's a different comms task, but I much prefer the new spot (less scatty, less worthy, more smiley) to the one Lowe 'helped' (???) them make last year:


Now that Innocent have so completely (and repeatedly) debunked the myth that in-house creative doesn't work, do we agency-types need a new excuse to justify our existence?!