Tuesday, August 08, 2006

Welcome to Diginative!

As a startpoint, it might be useful to analyse the concept that inspired this eponymous blog. What is a so-called 'digital native' and where did the term come from?

Marc Prensky's 2001 essay entitled 'Digital Natives, Digital Immigrants' is considered to be the first use of the term - essential background reading for anyone interested in marketing to digi-savvy young consumers.

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