MTV does the green thing...

...and does it rather badly.

Firstly, the new MTVswitch.org site has no sound, just a deathly silence - which is more than a little weird coming from MTV, whose existence is (or was) premised on music promos.

Then there's the cringe-worthy copy that chats on about 'consuming' as if that were an established part of the youth venacular.

Hey, at least there's some 'ads from top agencies' - just what I was looking for. Oh, and hang on, there's something here about carbon footprints too.... *yawn*

It gets better: the 'cool stuff' section is 'coming soon!'. Great. I'll stick with the 'ads' and the 'celeb shouts' then.

Credit to MTV for managing to talk both over and under their audience at the same time, using a mixture of industry speak and patronising kiddy chat ('We've got to save this planet. SERIOUSLY!') to really miss the mark.

Christ, I've just stumbled upon the accompanying MySpace page and blog. They're not pretty.