Your smoothie needs you

The folks at Innocent don't just talk the talk.

And they don't just walk the walk, either. Not on their own, anyway.

No, Innocent are inviting all of you to join them on a branded march to the virtual doorstep of Number 10, where you can voice your protest at the unjust tax legislation affecting their company and it's customers.

And you can bet your bottom dollar that legions (herds?) of Innocent Smoothie fanatics will clamber over each other to sign the e-petition.

Is this the most remarkable packaged-goods brand in the world today?

Probably.